Pallavi Sheth's four and a half year-old venture, “I Love Babycakes”, is very much a 'labour of love' as she likes to describe it. Baking since age 9, Pallavi decided to put to use a treasure trove of yellowed recipes collected over years of travel and observation. Babycakes is based on her belief that “baking is best when kept simple”. The tea cakes on the menu like lemon, date, carrot, banana etc. are therefore non-frosted, simple in look but wholesome in taste and flavour. Cupcakes are big here as she does them in a variety of flavours that include chocolate, vanilla, red velvet, oreo, lemon, carrot and even masala chai. The regular cupcakes come with frosting and sprinkles and she can also customize them with logos, 3D cats, owls, Disney characters and more. She also does theme cakes for parties ( birthdays, bachelor, bachelorette, Easter, Halloween etc). Her unique product line is the D-I-Y baking kits (decorate your own cupcakes, bake your own brownies/cookies etc.) which allow children to bake and frost cakes and cookies on lazy afternoons.