The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s. With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families. Services like Dial-a-book and Email-a-book enable customers to shop from their homes as well. Among the numerous writers who have visited the store are Sir V S Naipaul, Arundhati Roy, Vikram Chandra, Vikram Seth, Kiran Nagarkar, Kiran Desai, Amitav Ghosh, Shashi Tharoor, Shobhaa De, Charles Handy, Ricardo Semler and Jack Canfield. Crossword bookstores also promote the reading habit among children with a weekly activity every Sunday morning across various stores. Promotional events include Pictionary contests, quizzes, slide shows and the annual affair with Santa and his elves. Since its inception in 15th October 1992, Crossword has received wide recognition for its achievements; articles on retailing in India invariably feature Crossword. It has been featured in Advertising Age International, USA, as one of the Marketing Superstars for 1994. The Bookseller, UK, has also described it as ‘being on the cutting edge of retailing’ in India. Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. There are regular readings, discussions and debates on varied subjects from literature and art to war and peace, business and management, travel, parenting and health. Crossword, with Eighty three stores, is India’s fastest growing chain of bookstores.
Source: Business website