That's My Baby is a retail outlet designed exclusively for babies and toddlers and is currently managed by its founder Mr. Viral Shah
The brand was introduced by Mr. Viral Shah based on the outcome of his research on retail industry which clearly showed a dire need for a specialized retail shop for babies and toddlers which would cater to requirement of young ones based on best and safest industry practices.
The shops prime customers include mothers and fathers of baby's and toddlers who are passing through their early parenting stage. The shop is also frequently visited by eager grandparents wishing to gift something for their grand children. The core age group of parents range from 25-35 years.