The 'dil' and 'bill' advertisement - Financial peace for Children
|   Nov 06, 2014
The 'dil' and 'bill' advertisement - Financial peace for Children

Delight her 'dil' forget the bill. It is probably the worst advertisement I have ever seen.


I am tired of seeing all the bill boards of Property FOR SALE around Bangalore. Suresh and I have  a theory ... When you are in Bangalore all the bill boards are about property.

As you drive down towards Chennai you the bill boards change to Sarees. RMKV... Nallis ... and then some smaller ones you will not remember too much longer than a few 100 seconds. (Or maybe my lack on interest in sarees makes it easy to forget these advertisement).

If you start driving driving towards Kerala it is all about GOLD ... gold offers gold ... buy and win more gold. Handsome young movie stars advertising for gold (NOTE : Handsome not beautiful)


Mumbai is a little mixed ...Bill boards with the latest soaps ' Saas Aur bahu' ' Rishtey' .... and then those of big cars that you cannot possibly enjoy on the busy roads of Mumbai!

Isnt it awesome how are city bill boards know their residents and their interests so well?


So in the middle of crazy builders ads, this one caught my eye. It  had a little girl sitting with a teddy bear and her father holding a tablet in his hand as a present for the little girl. The tag line was that you if cannot afford it BUY IT ANYWAY and pay it off with EMI's. Really! And what is the message I give my little boy or girl. Its OK if we do not have money ... we have EMI's !


I am in the state where I am afraid of having an EMI for buying a house .... and that is considered an investment ... an appreciating investment. And here is an ad encouraging me to buy something for my 3/5 year old that once given to their hands may not survive more than a few hours!


As I read the ad to Suresh he let out a  'Hmphf' and asked which bank/credit card this was and when I told him the name he said

'Interesting - when I was growing up the tag line for this same bank was - Spend you money wisely'


Now time for some introspection

Suresh and I are terrible savers. We are foolish spenders. But somewhere between the terrible and the foolish we got ourselves into deep enough soup and credit card bills that we learnt to get out of debt. There was a time when we were each making $800 and had credit card bills worth a few 1000's. I still shiver when I think of those days. It was on one wisdom filled day that we cut up our credit  cards and got our act together and at least walked to the extent of not buying what we could not afford.


The current desire is to pass that financial peace to our children. We could try and leave them a huge inheritance ... but like the prodigal son in the bible, the two of them could blow it up in a matter of seconds and so what we really need to teach our children in financial peace. This means no EMI's  ... and no buying things if you cannot pay for it. Getting into debt is the easiest thing and getting out of it the hardest. Take it from someone who has been there.

I believe a part of the fault was the previous generation. They knew how to live within their means but did not share that wisdom with us.

Quoting Dave Ramsey here... '  most young couples expect to attain their parents’ standard of living within about five years. Only it took their folks 25 years to get there! It’s a trap. Don’t fall for it. '


I recently met a 23 year old who told me that she and her brothers were made to sit with an investment adviser by their father as soon as they got their first job and first pay. That was at the age of 16. They were taught to invest and save as soon as they were old enough to earn


I look forward to putting Isaac and Ziva through that. I look forward to telling them about the things we cannot afford. I look forward to talking to them about finance and saving and giving. I look forward to saying no to some of the things they want to buy because we cannot afford it. I look forward to passing the financial peace I received to my children at least in words. What they do with it ?... well that will be where I will be praying for them.

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