Fragile - Handle with Johnsons
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|   Jan 30, 2017
Knowledge Partner
Fragile - Handle with Johnsons

The sun was shining brightly through the windows as I held my first Johnson kit. Only this time it was for my soon to arrive child.

My younger sister and I grew up as Johnson's babies with mom always saying," You are safe with Johnson's". Growing up, I remember soaking in the bathtub looking through the transparent bottle while mom lathered the honey gold shampoo on my hair. The silky, fragrant body soap followed. The magic didn't end there. It continued with bits of white pixie dust mom called powder while she patted it on our bottoms. The cream was another heavenly luxury we were bestowed with, to keep us soft and supple.

And so it was, when I joined the ranks of motherhood like the many generations that preceded me, I chose moms most trusted brand - the Johnsons. A name that defined my childhood and has in many ways seeped into the tapestry of my daughters too.

What began with just a baby powder, from a company that called mothers, "one of the greatest artists in the world" has now turned into a trusted family brand that has evolved with changing times and yet has retained its essence of supporting women across the world. For over a century the world has reposed its trust in Johnson's making it an integral part of people's lives and their heritage.

Being a mother is a celebration of blessings and bruises, trials and triumphs. It's fanning the sparks of new life and reveling in its warmth. It's a change that is endearingly wonderful and yet can be overwhelming sometimes. In all of this I know Johnsons has my back, because it perfectly captures the love between a mother and her children.

I sit by the window and watch the leaves turn today, showing signs of the changing season, I understand how my life has changed. How, in her own subtle way mom has passed her legacy to me and my first born in a packaged Johnson's kit.

As I share my experience I know that I have etched my name in the history of Johnson's just like my daughter will someday.

Picture Courtesy : Johnson's archive

Title courtesy : Johnsons add tagline

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