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Cingeoers, rejoice! Lipstick Under My Burkha, the film that’s made a lot of noise on the national as well as international circuits, is FINALLY releasing this Friday in India, and I for one, am super duper excited to watch it!
Why, you ask? Well, Why NOT, I counter!
After several hurdles, including being banned by the censor board on account of it being a ‘lady-oriented’ film (say what?????), due to the persistent efforts of producer Prakash Jha and director Alankrita Shrivastava, the #Lipstick Rebellion has paid off and the film is ready to hit the screens this weekend.
Here are five reasons why I think it’s important for all of us to support and watch this groundbreaking film:
1) Because I’m a lady, and I would love to watch “lady-oriented” films
It’s high time the Censor Board started functioning as a Censor Board, and not a body to dictate what we can or cannot watch. We’re adults, let us decide for ourselves what we can watch. If you think the movie isn’t fit for kids, give it an ‘A’ certificate and release it, don’t ban the movie. If you want to ban films, ban Masti, Grand Masti, Mastizaade, and other sexist, misogynist nonsense like that.
Ban films in which women are shown as mere objects and not humans. Ban films in which male pride, male privilege is glorified. Ban films which as a country, a democracy, set us back by a millennium. But let us watch films like Lipstick Under My Burkha, because for centuries women and their sexuality has been curbed under the guise of our “culture” and it’s high time we acknowledged it’s a thing and started talking about it.
2) Because Alankrita Shrivastava has directed it, and her last film “Turning 30” is one of the best women-oriented films I’ve seen till date!
This is a woman who is not afraid to speak her mind, and not afraid to create a movie that has shocked the so-called lawmakers of this country but continues to fascinate men and women all over the world. She believes that it’s important for ‘Lipstick Under My Burkha’ to get a theatrical release as it symbolizes a wider acceptance for women’s expression and freedom in India. And at the end of the two hours of the film, if the audience is able to take away a little bit of the madness, passion, strengths and triumphs of the four women protagonists of Lipstick Under My Burkha, then her job will be well done!
3) Because the #LipstickRebellion could form a case study on how social media can be adequately used to raise awareness about a film.
Ekta Kapoor came on board as a distributor of the film and gave an explosive interview as to why this film is about “sexual desires” and not “sexual assault”. Her company ALT entertainment came up with a creative master plan on how to reach out to maximum audience on the digital medium. Various film and TV personalities with a huge following on social media have shared their pictures with the hashtag #LipstickRebellion, and the case members have done a variety of fun videos with popular platforms like Vagabomb, EIC, etc.
The poster was also altered to reflect the spirit of the film and not just stills from the film. Innovative ideas like these have managed to create a massive interest in the film and will surely help the box-office numbers as well!
4) Because of the powerful “star” cast – Konkona Sen Sharma, Ratna Pathak Shah, Aahana Kumra and Plabita Borthakur.
No BIG stars in the film, and yet I am quite excited to watch these four exceptionally talented women share screen space and act out their characters: an 18 year old burkha-clad college girl who finds solace in boys, music, cigarettes and sex – a beautician who wants to escape the claustrophobia of her small town – a housewife who has three kids but wants to also live an alternative life of a saleswoman – and a widow whose sexual desires are reawakening at the age of 55 years, and she finds solace in phone romancing with a young man.
And from the promos, which are awesome (for lack of a better word!), it is quite evident that these women have successfully managed to embody the ups and downs, the highs and lows, the tears, heartbreak, laughter and ambition of the characters they play.
5) Because as a nation, it is very important to support the cause of important films like these, and I will do my bit to push these into the limelight.
I think it’s high time, we as a country, come together to give the movie a wide audience reach, and make it a hit, slapping the censor board right in its face and reminding that it’s high time it needs to change. This movie is about women like me, like you, like all of us, and it’s going to be real and relatable – because we’re all making the most of what life throws at us!
If these aren’t reasons enough, you only have to watch the promos to figure out why Lipstick Under My Burkha is a brave film and why we all need to support and watch it! I’ve booked my tickets already, have you?